Flat River Group Announces Acquisition of Optimum Fulfillment

BELDING, MI.— Flat River Group, LLC (“Flat River Group”), a portfolio company of Guardian Capital Partners (“Guardian”), has announced that it has acquired Optimum Fulfillment, LLC (“Optimum Fulfillment”, “Optimum”, or the “Company”).

Located in Peru, IL, Optimum Fulfillment is a wholesale distributor of toys, games, and other consumer products for the eCommerce channel. Optimum sells products to leading online retailers such as,,,, and other leading eCommerce sites. The Company takes pride in its ability to solve logistical challenges and assist vendors in multi-channel eCommerce optimization. Together with Flat River Group, the Company will be able to better service customers and vendors through enhanced combined operational, technological, and service capabilities.

Matt Stahlin, President and Co-Founder at Flat River Group, stated, “Flat River Group is incredibly excited to join forces with Optimum Fulfillment. Together, our combined operations are well positioned to service our customers and support their continued rapid growth. Optimum’s team is a great fit with our organization.” Matt Dean, Vice President and Co-Founder, added, “Optimum brings extensive toy and game industry knowledge, deep relationships with respected vendors, and strong operational capabilities to Flat River Group. We look forward to helping Optimum’s vendor partners expand their eCommerce business.”

For more information about the transaction, contact Ryan Northington at Guardian Capital Partners at (610) 263-0114 or

About Guardian Capital Partners
Guardian Capital Partners ( is a private equity firm based in suburban Philadelphia that invests in lower middle market consumer products, niche manufacturing, and specialty service companies. Guardian partners with management teams to provide equity capital to fuel the growth of family-owned businesses. The private equity experience and complementary skill sets of the Guardian team provide a unique combination of operating and finance capabilities resulting in certainty of execution and meaningful long-term value creation for its portfolio companies.

Guardian Capital Partners is a Pennsylvania based investment advisor registered with the Securities and Exchange Commission under the Investment Advisers Act of 1940. Market conditions can vary over time and past fund performance does not guarantee future fund results.

About Flat River Group
Headquartered in Belding, MI, Flat River Group ( is an eCommerce distributor, marketer, and service provider. The breadth of consumer products offered by large eCommerce retailers, along with the logistical complexities of eCommerce distribution, creates challenges for both product vendors and eCommerce retailers. Flat River was founded and has been built to focus solely on solving these eCommerce-specific challenges for both product vendors and their eCommerce retailer customers. The Company leverages its diverse set of relationships to provide effective product sourcing, inventory management, and high volume direct to consumer drop-shipping.